Delivery of PR and Marketing Support for Climate Energy
Background and objectives
Having won the contract for the East of England Energy Saving Trust Advice Centre, Climate Energy needed to recruit a marketing team, provide strategies and tactical plans to the Energy Saving Trust and undertake detailed analysis using the EST’s data for their area to help set their targets. Verdant provided the interim PR and marketing expertise until recruitment was complete.
Results and evaluation
- Verdant supported Climate Energy in recruiting their marketing team
- Verdant undertook extensive analysis to support the teams work plans
- PR and marketing support helped Climate Energy while they were recruiting the internal team, direct response from mailings at 5% and PR coverage secured worth c. £450k
- Training and support for team covered segmentation and databases and induction for new marketing managers
