Will the current difficulties at Fifa impact on football sponsorship
How low can you go?
Fifa seems intent on ruining its already tarnished reputation with shenanigans around corruption and power. We’re not really into football here at Verdant, so the whole issue which I’m sure whilst very complicated; seems to boil down to a small group of elderly, power crazed and greedy men arguing over control of a series of vested interests to support their personal desires. It’s not as if they are trying to do anything useful like furthering world peace for example.
Joking aside, football equals megabucks and it will be interesting to see how long sponsors are prepared to stick it out and continue to be associated with such a disreputable organisation in order to reach their mass market and lucrative audience. It would take a brave sponsor to pull away from Fifa and show some moral backbone. The benefits of such action might sadly be short lived as culture change takes a long time and many people’s over-riding passion for the sport will mean that they cannot be objective in challenging those who seek to manipulate and control the significant financials that surround the sport. Sadly in business, as in life, people often don’t do the right thing and their motivations may not be as clear as it first seems.
