The Magee Review of Criminality Information
Background and objectives
Verdant were called in to help maximise the impact of the information collected by a critical review team working from the Home Office that looked at the way that criminality information was used and maintained throughout the public protection network.
Verdant successfully delivered a stakeholder and integrated communications approach to support the Review and worked with the team to: identify key stakeholder groups within each sector; put in place processes to help them maximise their relationships with stakeholders; as well as developing a launch approach for the project.
Results and evaluation
- The key findings of the Magee Review were accepted by the Home Secretary, further funding was secured in order to move the review into an implementation phase July 2008.
- No negative PR coverage in relation to the launch.
- Coverage in key print publications and broadcast hitting around 26 million people.
- Coverage on 31 key websites targeting frontline audiences.
- 10 workshops undertaken, 455 stakeholders consulted as part of the review, 2090 issues and 109 key actions identified.
- 16,811 stakeholders targeted through the Home Office’s Stakeholder Strategy Unit email.
“The team from Verdant Marketing is highly professional, and well respected. The shape of the team and skills needed fitted exactly with our requirements as the project progressed which was highly cost effective and Verdant identified good opportunities to take different approaches for increased impact.”
