Environmental Sector - Outsourced Marketing and PR Functions
This rapidly growing private sector client wanted to outsource its marketing and PR function
What we did:
- Operated as their PR and marketing function Verdant undertook extensive analysis to support the teams work plans
- Developed processes and recruited their in house marketing team
- Training and support for team covered segmentation and databases and induction for new marketing managers
Outcome: A new marketing team was put in place and trained and delivering direct response from mailings at 5% and PR coverage worth c.£450k
